Ladies and gentlemen(especially the ladies) meet Chick Beer.
Wow. It's really kind of all I can say. Everything about this beer is offensive to women. Here are some of the offensive lines straight from their own website:
Chick Beer finally gives women a beer choice that suits their tastes and their style
The bottle is designed to reflect the beautiful shape of a woman in a little black dress
The six-pack looks like you are carrying your beer in a hip stylish, purse.
Chick’s flavor is more soft and smooth, and less bitter.
Chick is the only beer brand designed for women, who drink 25% of all beer sold in the U.S.
Okay, so I'm sure there are more but I think this is enough for now. This beer sounds like a collaboration brew between Kim Kardashian and Anheuser Busch. I honestly thought all this was a joke at first but I am mistaken. This is real. Apparently the "owner and founder" is someone named Shazz. No last name. Kind of like Madonna. She wanted to create a beer for "us". She clearly has no clue about the craft beer movement. I've spent a lot of time around craft breweries(having briefly worked at one)and I can assure you that they don't sit around attempting to create beers marketed towards certain genders or racial groups. They create beer that they like. Period.
Oh and by the way it apparently took two years to develop this beer. You spent TWO years developing this beer and that's the name you come up with??? Ugh. Ladies I'm truly sorry that you have to be subjected to crap like this. It's truly unreal. I spoke to a girl today(who says she reads the blog by the way!) at the NOLA Brewing beer tour that said she was questioned about choosing to sample a Double IPA at a local beer festival here in Louisiana. They didn't think she was worthy or something. Sad.
Wake up people! This isn't the 40s. Women like beer with flavor and complexity. They don't need cheap marketing, gimmicks and certainly don't need to be pandered to. If you make a quality brew they'll drink it.
The Beer Buddha