Friday, July 15, 2011

Beer For Chicks....Finally

So I'm not usually one to get offended on behalf of certain genders, race, sexual orientations or whatever. I usually don't care that much. Perhaps my intellect just isn't high enough to be offended. Recently though I was introduced to a product that I actually was kind of offended on behalf of women.

Ladies and gentlemen(especially the ladies) meet Chick Beer.

Wow. It's really kind of all I can say. Everything about this beer is offensive to women. Here are some of the offensive lines straight from their own website:

Chick Beer finally gives women a beer choice that suits their tastes and their style

The bottle is designed to reflect the beautiful shape of a woman in a little black dress

The six-pack looks like you are carrying your beer in a hip stylish, purse.

Chick’s flavor is more soft and smooth, and less bitter.

Chick is the only beer brand designed for women, who drink 25% of all beer sold in the U.S.

Okay, so I'm sure there are more but I think this is enough for now. This beer sounds like a collaboration brew between Kim Kardashian and Anheuser Busch. I honestly thought all this was a joke at first but I am mistaken. This is real. Apparently the "owner and founder" is someone named Shazz. No last name. Kind of like Madonna. She wanted to create a beer for "us". She clearly has no clue about the craft beer movement. I've spent a lot of time around craft breweries(having briefly worked at one)and I can assure you that they don't sit around attempting to create beers marketed towards certain genders or racial groups. They create beer that they like. Period.

Oh and by the way it apparently took two years to develop this beer. You spent TWO years developing this beer and that's the name you come up with??? Ugh. Ladies I'm truly sorry that you have to be subjected to crap like this. It's truly unreal. I spoke to a girl today(who says she reads the blog by the way!) at the NOLA Brewing beer tour that said she was questioned about choosing to sample a Double IPA at a local beer festival here in Louisiana. They didn't think she was worthy or something. Sad.

Wake up people! This isn't the 40s. Women like beer with flavor and complexity. They don't need cheap marketing, gimmicks and certainly don't need to be pandered to. If you make a quality brew they'll drink it.


The Beer Buddha


Travis said...

Aight so the marketing may all suck, but you can't really be cutting a beer down before you've tried it, can you? I mean if chicks actually like this beer, then good for them.

The Beer Buddha said...

I'm knocking their marketing Travis not the flavor although I can't imagine it tastes much different than most light lagers. If they want to send me a bottle to try I'll be more than fair in my evaluation. I promise.;)



Resie Rae said...

I call bullshit! As a woman, I am offended by this beer & its gimmicky crap. I don't even like lagers, let alone light lagers, and I refuse to offer this beer in my cooler, purely on principle. For any ad campaign to tell me this beer is for me & my gender, can hide & go fuck themselves.

I want beer with taste! Therefore, I drink porters, stouts, scotch ales, IPAs, reds, Belgian strongs, CDAs, & anything aged in bourbon barrels.

atasteofbeer said...

Yeah, that's just insulting. I like way more craft beers than most of my guy friends!!

Slow Southern Style said...

Well finally I can drink beer now!

Seriously though I'm embarrassed for them that this is in existence.