(New Orleans, LA) –The Abita Brewing Company is pleased to announce it plans to offer three of its flagship brews in cans: Amber, Purple Haze and Jockamo I.P.A.
Abita Quality Always Comes First
Abita Brewing Company President David Blossman said, “The canning technology is something that we’ve been researching and investigating for a long time. We feel confident that today’s cans are a quality solution that will preserve and protect the flavor of Abita.” Continued Blossman, “For many years people associated craft beer with glass bottles only, but the perception and the technology of the aluminum beverage can has really changed.”
The new Abita cans will be coated with a special water-based lining to protect and preserve the great taste of the beer. This lining insulates the beer from the can’s interior surface. Canning also limits exposure to UV light and oxygen, two elements that can damage the taste of beer.
Abita Goes Where You Go
“You can take cans to the places we love in Louisiana where glass might not be convenient or allowed...parades, fishing, tubing, golfing, the beach,” said Blossman. “Louisiana is the Sportsman’s Paradise, Mardi Gras central and we’ve got the most dedicated tailgaters anywhere. We’ve made it even easier to bring Abita to the party, wherever it’s happening.”
“Cans go where glass bottles sometimes cannot--think about Louisiana’s 3,000 miles of coastline, over 400 annual festivals, 194 golf courses and 22 state parks. It all adds up to plenty of good reasons to put Abita Beer in cans.”
“Of course, I always preach the right way to drink a beer is to pour it into a proper glass. It’s the full sensory experience.” Blossman concluded.
Recycle and Renew, That’s Louisiana True
Aluminum cans are environmentally friendly. They are easy to recycle, weigh less to ship and the average new beer can is made of 40% recycled aluminum. “Abita has always been committed to a greener environment. We conserve energy and water, create our own bio-gas and drive greener vehicles. We use recycled content in our bottles and packaging materials. Aluminum cans are one more way Abita is working to keep our part of the world green and clean.”
Abita will offer the canned product in six and 12 packs and expect it to reach store shelves early in 2012. The canning will be based at the brewery in Abita Springs and Abita will also continue packaging in glass just as they have since they began brewing in 1986.
About The Abita Brewing Company
The Abita Brewing Company was founded in Abita Springs, Louisiana in 1986 and is the
oldest and largest craft brewer in the southeast. Abita is the 22nd largest commercial
brewer by production volume in the nation and the 15th largest craft brewer in the United States. Sales for the company should exceed 130,000 barrels this year.
Abita Brewing Company produces seven flagship brews year-round: Abita Amber, Golden, Light, Turbodog, Purple Haze, Jockamo I.P.A. and Restoration Pale Ale. Abita also offers five seasonal beers, three Harvest brews, three Big Beers and a draft-only series of Select beers.