Monday, July 15, 2013

Pumpkin Beers in July

Dear Breweries,

So recently I have seen a couple pictures floating around on Facebook that to me are a bit disturbing. These pictures are of pumpkin beers in July.

Now don't get me wrong I love me some pumpkin beers.  They are without a doubt one of my favorite seasonal beers.  Please note the key word there though- seasonal.  So, what's the definition of seasonal? According to Merriam-Webster:  of, relating to, or varying in occurrence according to the season.

Let me let you in on a secret:  July is not the proper season for pumpkin beers.  Just like March is not the proper season for summer beers. Just like September is not the proper season for Christmas beers.

Please stop with all this retardedness.  You're becoming just as bad as Walmart putting up Christmas decorations in September.

I'm sorry but I like my seasonal beers in the season they are meant for.  I can't in very good conscience drink these beers and fully enjoy them when it's 98 degrees outside.  Granted it's about 98 degrees outside in October here in Louisiana but that's not the point.

I for one will not support this behavior and all you other beer drinkers who care shouldn't support it either.  We can complain about it but the only way to stop it is not buy the beers in July.  September is an appropriate time for the release of fall beers and I will not buy them until then.  I guess this means that when I drink your beers they won't be at their freshest but YOU, the brewer, decided to release them too early.  That's on you.

Happy Holidays!

The Beer Buddha

You see how retarded that sounded?  Same thing as releasing pumpkin beers in July.  STOP IT!


Grant Capone said...

I think what would concern me here is that it isn't pumpkin season. So either those beers have no pumpkin in them (which yes, is fairly common) or they are using some kind of seriously modified pumpkin substitute.

Aaron said...

Last season, pumpkin-spice beers were the most popular seasonal kit at Brewstock Homebrew Supply- by far. It's grown so much as a seasonal, I would guess we'll see a lot of new pumpkin beers and pumpkin spice beers being released this year. Not to mention a much longer season of them:)

I'd also put money on more breweries doing a pumpkin spice beer, a 'pseudo-seasonal' in my humble opinion, than say something like an Oktoberfest, or other traditional seasonal.