Monday, April 4, 2011
Just a Bit Excessive Huh?
So you know I don't usually bash the big boys because I think it's unnecessary but I saw this today at my local Walmart on the Westbank and thought to myself, "What a serious waste of space." I understand that Bud Light is a big seller but come on people this is ridiculous. Each and every spot on the shelf is valuable real estate and to give one brand of beer this much facing is just plain stupid. And just to clarify something: This isn't AB doing it, it's the local distributor. Come on Southern Eagle! This is just disgusting. And to think I thought craft beer sales were on the rise and macro sales were dropping. This shelf set would speak otherwise huh?
The Beer Buddha
UPDATE: I was contacted by Southern Eagle and they informed me that in fact this was not a distributor shelf set but rather based on a Walmart planogram.