Do you remember Spuds MacKenzie? Come on, if you grew up in the 80s like I did, there is no forgetting the famous pooch with the black patch eye that was the party animal of the decadent decade. I certainly remember him, hell, I had a Spuds MacKenzie t-shirt!
Spuds, originally a female Bull Terrier named Honey Tree Evil Eye, was a huge marketing success for the Bud Light brand during the 1980s. Appearing for the first time in 1987 during Superbowl XXI the dog became a marketing sensation with his own line of plush dolls, T-shirts and tons of other merchandise.
His fame came to an abrupt halt in 1992 when groups such as The Center for Science in the Public Interest and Mothers Against Drunk Driving, who felt the ads were targeted at children and who also feel parents aren't responsible enough to parent their own children, began to attack and call for censorship of the ads. Although the FCC found no evidence to support the groups claims, AB still made the decision to pull the ads thus ending Spuds reign as top party dog.
Here is a link to the original 1987 commercial that aired during Superbowl XXI: